You never know when an opportunity will present itself!
Thank you for visiting my web site, www.eco-friendlypackaging.com. My name is Paul DeFruscio and for the past 11 years I have been working to develop packaging programs for companies in the manufacturing, retail, and wholesale trades. Prior to this I have been involved in the jewelry industry as the owner of a manufacturing company. My experience in the business world are extensive and include designer of jewelry and accessories, purchasing manager and a manufacturer’s representative for 25 years.
As a sales professional, I know an opportunity when it presents itself. Such was the case on a trip to a trade show in Florida. While visiting a show, I always have my mind focused on any selling opportunity, but in addition I look for new concepts or materials that we can develop into a new packaging item. On the last day at this particular show, I walked by a booth, and was promptly “drawn into” it. While there I looked at the product that was being displayed, it was of no particular interest to me as I could not “see” it fitting into any product categories that I service. As I was leaving the booth I was told that all of the materials that were used to produce the products were recyclable. “Interesting” I thought, until I learned that all of the materials were made from “wood free” and the materials that were used were considered Agri-residue which was a renewable resource. It was at that point that my company Eco-Friendly Packaging was born.
Working with various companies both small to large. From your local mom and pop candy store to retail giants like Target, and JC Penney I have found that there are 14 questions one should ask before creating new packaging or launching a new product. The questions are very simple, but sometime the simpliest questions are the ones overlooked. With that in mind I am posting the 14 questions you need to ask yourself prior to launching a new or relaunching an existing product.
- What are you selling?
- Who is your market?
- What is the business cycle for the market you plan to sell into?
- What is the price structure for your products?
- What is your budget for the implementation of new packaging?
- What are the regulatory regulations for your market?
- What type of packaging do you “envision” for your product?
- Who will manufacture your package ?
- What country will your packaging be produced in ?
- What are the expectations from the development and introduction of new packaging ?
- What unit sales volume do you need to meet your projected sales goals?
- What is the total cost of your new marketing efforts and how will this be included in the pricing structure of the package?
- What time frame are you setting to reach your sales goals?
- Is you packaging budget realistic in meeting sales goals?
Good luck with your product launch, and if I can be of assistance please feel free to email.
Paul@eco-friendlypackaging.com
Paul DeFruscio, Vice President
J.R.P.S. Inc / DBA Jennifer Rose Packaging Solutions
